Food Choices We Made

Food Choices We Made

As you embark on a journey through the aisles of a cherished supermarket, envisioning moments of shared joy and comfort, do you find your heart swayed by the tender embrace of packaging? Or does your soul yearn to uncover the nurturing essence that lies within? Perhaps, amidst it all, it is the cherished memories and the promise of familiar warmth that draw you closer to the brand you hold dear. When faced with an array of tempting treasures, each one a potential vessel of delight – be it a packet of cherished biscuits, a bag of crisped chips, or a ready-to-embrace meal – what stirs the deepest chords of your heart in this moment of choosing?

India’s Food Safety and Standards Act, 2006 (Act 34 of 2006) & it’s Food Labelling and Display Regulations, 2020 make it mandatory for every manufacturer to provide nutritional information of the food. Chapter 2 Sec.3a(v) of this regulation illustrate; ‘nutrient’ means a constituent of food,
 
which:
(A) provides energy; or
(B) has specific metabolic or physiological functions; or
(C) is needed for growth and development and maintenance of healthy life;

Despite efforts by government agencies to ensure availability of food with proper nutrients; wrong choices by consumers leads to nutrient deficit. Consumer behaviors highly affected by marketing strategy of the manufacturers for example “Thanda Matlab CocaCola”  .

A pivotal way social media shapes consumer behavior lies in its capacity to facilitate the acquisition of information about products and services. Through social media platforms, users can peruse reviews, compare prices, and gain valuable insights into the features and advantages of various offerings. The advent of social media has revolutionized how individuals communicate, form connections, and engage with brands. Recently, the impact of socialmedia on consumer behavior has gained even greater significance, as an increasing number of people turn to these platforms for product research, decision-making, and the sharing of their viewpoints.

The marketing tactics employed by food product companies aim to captivate consumers. This is achieved through enticing visual packaging, celebrity endorsements, and persistent brand promotion across diverse media platforms, all geared towards shaping consumer preferences. Once the consumer is enticed, companies endeavor to foster addiction to their products by enhancing flavors, visual appeal, texture, and other sensory attributes. Regrettably, this often comes at the expense of nutritional content in food products.

A wealth of rigorous research has unequivocally demonstrated that artificial colors, synthetic sweeteners, flavor enhancers born of laboratories, and hydrogenated oils stand as potent precursors to potential health risks. In this pivotal moment, we implore you to consider: are you, dear reader, approaching your dietary decisions with the unwavering mindfulness and authority that your well-being so richly deserves?

Expert Group on

Human Nutrition

Zoweh Sciences Pvt. Ltd.